Rincon beauty is a fictional beauty brand with a natural eco friendly focus. This brand standards guide was created to show comprehension of color, and typography, and how they can be utilized to convey a message. This project was created primarily using Adobe Indesign, with assets created by myself in Adobe Illustrator. I chose to create a brand standards guide based on the beauty industry because I wanted to test my capacity to create for a market that I myself am not part of. Download a PDF copy of the style guide here.